Build your app's launch-day audience before it hits the App Store

Your App Store listing goes live once. Collect confirmed emails on a hosted waitlist page now, fill your TestFlight seats with people who asked to be there, and have a list ready for the day you ship.

300 confirmed signups free • No credit card

Launch day only happens once

A new app gets its best shot at attention in its first few days. Downloads that arrive together look like momentum; the same number spread over two months looks like nothing. If your plan is to post a link on launch day and hope, you're starting from zero at the one moment it matters most.

A waitlist moves that work earlier. Every week before launch you collect people who raised their hand, confirmed their email, and are waiting for the link.

When the listing goes live, you send one announcement to your whole confirmed list from the WaitlistMaster dashboard, and they show up together.

Made for the way apps get found

A link that fits in a bio

Your waitlist is a hosted page at yourapp.waitlistmaster.com. Put it in your social bios, a Reddit post, or under a demo video. No website required.

Referrals that travel

Everyone who confirms gets a personal referral link with one-click sharing to Twitter and LinkedIn. Friends who join through it count toward the sharer's total.

Emails that actually arrive

Signups confirm their address before they count, so your launch announcement reaches real inboxes instead of bouncing off typos.

Fill TestFlight with the right people

Apple caps TestFlight at 10,000 external testers per app, and while the build is still rough you'll want far fewer than that. The people who shared your waitlist with friends are a good bet for those early seats. They're invested enough to try an unfinished build and tell you what broke.

Referral totals show you who those people are. On the Starter plan, export confirmed signups as a CSV and add your first group as external testers in App Store Connect. On Growth, the REST API lets you look up any signup and move them up the queue.

How it works

  1. 1

    Create your app's waitlist page

    Sign up free, name the project after your app, pick a subdomain, and upload your app icon as the logo.

  2. 2

    Put the link everywhere people find you

    Switch referrals on, then share yourapp.waitlistmaster.com in your bios, demo videos and launch posts.

  3. 3

    Invite testers, then announce launch

    Pick early testers from your confirmed list, then email everyone when the App Store listing is live.

App launch waitlist FAQ

How do I build a waitlist for an app before launch?

Create a hosted waitlist page, share its link wherever you talk about the app, and have signups confirm their email. WaitlistMaster handles the page, the confirmation email and referral tracking, so you can spend your time showing people what you're building.

Can I use a waitlist to recruit TestFlight beta testers?

Yes. Your waitlist collects confirmed email addresses, which is what you need to add external testers in App Store Connect. On the Starter plan you can export the list as a CSV and choose who to add first.

Do I need a website to collect signups for my app?

No. The waitlist is a hosted page at yourapp.waitlistmaster.com that works on its own, including as the link in your Instagram, TikTok or X bio.

How many app waitlist signups can I collect for free?

The free plan includes up to 300 confirmed signups and the referral program, with no credit card. If your launch audience is bigger, Starter raises the limit to 10,000 confirmed leads.

Ship to an audience, not an empty listing

Free for up to 300 confirmed signups. No credit card required.